All workMAKEWONDER / SELECTED WORK
02 / SELECTED CLIENTWEB EXPERIENCE & OPERATIONS

AboutUs.

One brand.
Three local realities.

ABOUTUS brand artwork: flowing threads pass through a red plane and become a precise structure
ABOUTUS / BRAND EXPERIENCEUNITED STATES · GCC · JAPAN
CLIENT
ABOUTUS
MAKEWONDER’S ROLE
Service development · localization · operational automation
MARKETS
United States · Middle East / GCC · Japan
THE COMMISSION

From the first impression
to the way a business works.

We built locally relevant websites and enquiry journeys, then connected intake, human handoff, and follow-through. A commission that joined the way ABOUTUS meets its customers to the way it delivers the work.

BUSINESS & OPERATIONAL IMPACT

KRW billionsRevenue at ABOUTUS, using services and systems built by MAKEWONDER.

  • Reduced operational staffing
  • Agreed processing targets met
  • Higher customer satisfaction
Inside the operating system
01 / PEOPLE & CAPACITY

Reduced staffing.
People on higher-value work.

Repeatable intake checks, information handling, and first responses moved into the system. Staffing was reduced, and specialists could focus on judgement and customer handling. The change was in how the work gets done.

02 / DELIVERY & CONTROL

Processing targets met.
From intake to delivery.

Routing, human handoff, records, and follow-up formed a connected process that met the agreed processing targets. Responsibility and next actions remained clear, from the moment a request arrived through its handling.

03 / CUSTOMER EXPERIENCE

Higher satisfaction.
A difference customers feel.

Context carried from the first response to the specialist, with follow-up and progress managed together. Customers faced less repetition and fewer breaks in the service. Customer satisfaction improved substantially.

THE SYSTEM BEHIND THE RESULT

Every enquiry needs a next action, right through to delivery. The system handles repeatable work; people handle judgement and approval. Connecting the two changes both operational efficiency and the customer experience.

  1. 01 / INTAKEReceive

    Enquiry journeys shaped for local languages and channels.

  2. 02 / CONTEXTUnderstand

    Keep the relevant information and context together.

  3. 03 / HANDOFFRoute

    Route the next action to the person responsible.

  4. 04 / FOLLOW-UPFollow through

    Track records, due dates, and actions still outstanding.

  5. 05 / REVIEWReview

    Use approvals, status records, and reporting to review delivery.

THE WORK / MARKET BY MARKET

Different markets.
Considered individually.

ABOUTUS / UNITED STATESEN
Delivered ABOUTUS United States website interface
DELIVERED WEBSITE INTERFACE
UNITED STATES / WEBSITE & INTAKE

From first enquiry
to human handoff.

Structured intake and AI-assisted first responses establish the context. When a specialist takes over, automated responses stand down, with unresolved follow-up work kept in view.

Implementation details
  • Guided enquiries and structured intake
  • First-response assistance and context handoff
  • Lead follow-ups and conversion deduplication
aboutusagency.com
03 / MIDDLE EAST · GCCAR / EN
AboutUs.GCC
من الطلب إلى المتابعة
INTAKEROUTEREPORT
CASE-BY-CASE RECORDS
OPERATING SYSTEM DIAGRAM
GCC / LOCALIZATION & OPERATIONS

A local experience.
A connected operation.

Arabic and English intake connects to case routing and request preparation. An operator performs the actual submission; the engine supports the records, due dates, status checks, and reporting that follow.

Implementation details
  • Arabic / English and localized enquiry journeys
  • Case routing and request-packet generation
  • Submission history, follow-ups, and reporting
aboutusksa.com
04 / JAPANJP
AboutUs.JAPAN
CONTENT WORKFLOW DIAGRAM
JAPAN / CONTENT & PUBLISHING

Reviewed content.
A local conversation.

Research, drafts, a review queue, and approved publication form one workflow. Reviewed Japanese content leads into locally designed LINE and form enquiry journeys.

Implementation details
  • Japanese content and search-oriented structure
  • Draft → review → approved publication
  • A connected LINE enquiry channel
aboutusjp.com
MAKEWONDER / VOCO ORIGINALS

VOCO

PROJECT BRIEF / MAKEWONDER
AMBITION / SCOPE / INVESTMENT

Give the next move
a clear direction.

Define the goal, deliverables, budget, and timing. Download a brief you can use for internal review and a production discussion.

Nothing is submitted. Download or copy the brief to keep it on your device.

Disciplines to include