/* MAKEWONDER / CINEMATIC EDITION */
.site-header{height:96px;color:#fff}.wordmark{font-size:1.8rem;letter-spacing:-.075em;font-weight:750}.desktop-nav a{font-size:.875rem}.header-cta{border:0;background:#f4f4f2;color:#080808;border-radius:2px;padding:13px 20px}.header-cta:hover{background:#244bff;color:white}.language-switch button[aria-pressed=true]{color:#fff}.film-hero{padding-top:0;background:#080808}.film-media{width:100%;margin:0;aspect-ratio:auto;height:calc(100svh - 24px);min-height:680px;max-height:1200px;isolation:isolate;background:#170c18}.film-media video{transform:scale(1.025);object-position:center 42%;will-change:transform}.hero-shade{background:linear-gradient(180deg,#05050966 0%,#0a030817 35%,#0b050569 67%,#030304e8 100%)}.hero-topline{position:absolute;top:135px;left:var(--pad);right:var(--pad);display:flex;justify-content:space-between;gap:30px;color:#e2dee4;pointer-events:none}.hero-topline .mono{font-size:.75rem;letter-spacing:.08em}.hero-composition{position:absolute;inset:30% var(--pad) auto;display:flex;align-items:center;justify-content:space-between;gap:35px}.hero-statement{font-size:clamp(22px,2.25vw,38px);line-height:1.4;letter-spacing:-.04em;color:#fff}.hero-watch{display:flex;gap:20px;align-items:center;text-align:left}.hero-watch .play-disc{height:92px;width:92px;font-size:2.3rem;color:#080808;background:#f4f4f2;border:0;transition:background .3s,color .3s,transform .6s var(--ease)}.hero-watch:hover .play-disc{background:#244bff;color:white;transform:rotate(45deg)}.hero-watch-copy{display:flex;flex-direction:column;gap:7px;font-size:.875rem}.film-runtime{font-size:.75rem;color:#d2cbd3}.brand-masthead{position:absolute;left:var(--pad);right:var(--pad);bottom:29px;padding:0}.brand-masthead h1{font-size:14.15vw;font-weight:650;letter-spacing:-.085em;line-height:1.1;margin:0 0 15px;white-space:nowrap;color:#fff}.masthead-notes{display:flex;justify-content:space-between;align-items:start;gap:30px;border-top:1px solid #ffffff59;padding-top:23px;color:#fff;font-size:.75rem;letter-spacing:.08em}.masthead-notes a{display:flex;gap:45px;align-items:center}.masthead-notes a>span:last-child{font-size:1.3rem}.film-hero-foot{padding:68px 0 55px;margin:0 var(--pad);display:grid;grid-template-columns:1.2fr 1fr;gap:12vw;align-items:end}.film-hero-foot>p{font-size:clamp(34px,4.2vw,66px);letter-spacing:-.055em;line-height:1.14;max-width:none}.hero-foot-aside>p{font-size:1rem;line-height:1.85;max-width:410px;color:#aaa}.hero-foot-aside .motion-toggle{margin-top:23px}.delivery-strip{background:#080808;margin:0 var(--pad);padding:26px 0 36px;border-top:1px solid #3a3a3a;color:#eee;grid-template-columns:.7fr .7fr 1.2fr 1.2fr;gap:36px}.delivery-strip strong{font-size:1.25rem;color:#fff}.delivery-strip>a:first-of-type strong{font-size:2rem}.delivery-strip>a>span{color:#9f9f9f;font-size:.875rem}.delivery-caption{color:#9f9f9f}
@media(max-width:900px){.site-header{height:80px}.hero-topline{top:111px}.hero-composition{top:32%}.hero-watch-copy{max-width:150px}.hero-watch .play-disc{width:75px;height:75px}.film-hero-foot{gap:50px}.delivery-strip{gap:25px}.brand-masthead h1{font-size:14vw}.mobile-menu{top:79px}}
@media(max-width:640px){.site-header{left:24px;right:24px;height:78px}.wordmark{font-size:1.6rem}.film-media{height:calc(100svh - 12px);min-height:610px;max-height:900px}.hero-topline{top:107px;left:24px;right:24px;display:block}.hero-topline>span{display:block;font-size:.75rem;max-width:240px;line-height:1.65}.hero-topline>span+span{margin-top:11px;color:#b9b1bc}.hero-composition{inset:36% 24px auto;display:block}.hero-statement{font-size:clamp(24px,6.4vw,34px);max-width:320px;line-height:1.35}.hero-watch{margin-top:29px;gap:16px}.hero-watch .play-disc{width:60px;height:60px;font-size:1.8rem}.hero-watch-copy{max-width:none;font-size:.75rem}.film-runtime{font-size:.75rem}.brand-masthead{left:24px;right:24px;bottom:24px}.brand-masthead h1{font-size:13.4vw;letter-spacing:-.088em;margin-bottom:23px}.masthead-notes{padding-top:19px;font-size:.75rem;gap:20px}.masthead-notes a{gap:12px}.film-hero-foot{display:block;padding:43px 0 32px}.film-hero-foot>p{font-size:38px}.hero-foot-aside>p{margin-top:27px;font-size:1rem;max-width:none}.hero-foot-aside .motion-toggle{margin-top:17px}.delivery-strip{grid-template-columns:1fr 1fr;gap:25px;padding:25px 0 35px}.delivery-caption{grid-column:1/-1}.delivery-strip>a:last-child{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:25px}.delivery-strip strong{font-size:1.25rem}}
@keyframes masthead-arrive{from{transform:translateY(40px);opacity:.6}to{transform:translateY(0);opacity:1}}.brand-masthead h1{animation:masthead-arrive 1.2s var(--ease) both}.tile-play{transition:background .3s,color .3s,left .3s var(--ease),top .3s var(--ease)}.work-index a{position:relative}.work-index a:after{content:"";position:absolute;left:18px;right:18px;bottom:10px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .4s var(--ease)}.work-index a[aria-current=true]:after{transform:scaleX(1)}.motion-paused .brand-masthead h1{animation:none}.motion-paused .hero-watch:hover .play-disc{transform:none}.motion-paused .film-media video,.motion-paused .brand-masthead{transform:none!important}.programme-choice{min-height:44px}.market-art:focus-visible,.film-tile:focus-visible{outline-offset:6px}
@media(prefers-reduced-motion:reduce){.brand-masthead h1{animation:none}.hero-watch:hover .play-disc{transform:none}.film-media video,.brand-masthead{transform:none!important}}

/* Case-led editorial direction. */
:root{--accent:#b83a2f}.aboutus-portfolio{padding-top:67px;background:#f4f4f2}.client-kicker{display:flex;justify-content:space-between;gap:30px;color:#737370;font-size:.75rem;letter-spacing:.05em}.client-title-row{display:flex;justify-content:space-between;align-items:end;gap:45px;padding:27px 0 40px}.client-title-row :is(h1,h3){font-size:clamp(75px,12vw,185px);font-weight:500;letter-spacing:-.078em;line-height:1}.client-title-row :is(h1,h3)>span{color:#b83a2f}.client-title-row>p{font-size:clamp(24px,2.6vw,42px);line-height:1.28;letter-spacing:-.045em;max-width:440px;padding-bottom:6px}.client-cover{margin:0}.client-cover>img{width:100%;height:auto;aspect-ratio:1.96;object-fit:cover;object-position:center 51%}.client-cover figcaption{display:flex;justify-content:space-between;gap:25px;border-bottom:1px solid #bcbcb9;padding:18px 0;color:#777}.client-cover figcaption .mono{font-size:.75rem}.client-record{margin:0;padding:26px 0;border-top:0;border-bottom:1px solid #bcbcb9;gap:40px}.client-record dt{color:#7b7b77}.client-record dd{color:#333}.client-story{display:grid;grid-template-columns:1.35fr 1fr;gap:9vw;padding:47px 0 42px}.client-story .mono{font-size:.75rem;color:#777}.client-story h4{font-size:clamp(29px,3.3vw,50px);line-height:1.16;letter-spacing:-.045em;margin-top:22px}.client-story-copy>p{font-size:1rem;line-height:1.9;max-width:590px;color:#676762;margin-top:25px}.client-revenue{margin-top:22px}.client-revenue strong{display:block;font-size:clamp(37px,4.7vw,67px);font-weight:500;line-height:1.12;letter-spacing:-.055em}.client-revenue>span{display:block;font-size:.875rem;color:#73736d;line-height:1.85;max-width:380px;margin-top:16px}.client-results ul{list-style:none;padding:0;margin:23px 0 0}.client-results li{font-size:.875rem;line-height:1.75;padding:12px 0;border-top:1px solid #c7c7c2}.case-file{border-top:1px solid #aaa;border-bottom:1px solid #aaa}.case-file>summary{display:flex;align-items:center;justify-content:space-between;gap:25px;padding:22px 0;cursor:pointer;list-style:none;font-size:1rem}.case-file>summary::-webkit-details-marker{display:none}.case-file-icon{font-size:1.6rem;color:#777;line-height:1;transition:transform .3s}.case-file[open] .case-file-icon{transform:rotate(45deg)}.case-file-body{padding:10px 0 34px}.operations-outcomes{margin-top:0;gap:40px}.operations-outcomes .mono,.operations-principle .mono{color:#777}.operations-outcomes h4{font-size:clamp(26px,2.4vw,36px);color:#222}.operations-outcomes p{color:#686862}.operations-principle{border-color:#c3c3bd;margin-top:34px}.operations-principle>p{color:#45453f;font-size:1rem}.operations-sequence{border-color:#aaa}.operations-sequence>li+li{border-color:#ccc}.operations-sequence .mono{color:#777}.operations-sequence strong{color:#222}.operations-sequence p{color:#686862}.regional-heading{display:flex;align-items:end;justify-content:space-between;gap:45px;padding:52px 0 33px}.regional-heading>.mono{margin:0;font-size:.75rem}.regional-heading h4{font-size:clamp(27px,3.15vw,46px);line-height:1.15;letter-spacing:-.043em;max-width:600px}.market-notes{margin-top:23px;border-top:1px solid #c5c5c0}.market-notes summary{cursor:pointer;font-size:.875rem;padding:13px 0;color:#62625c}.market-notes ul{margin:0;border-top:0}.market-notes li:first-child{padding-top:0}.market-notes li:last-child{border:0}.market-link{padding-bottom:8px;border-bottom:1px solid #bbb}.reading-progress{background:#c3c3bf}.work-index a[aria-current=true]{background:#151515;color:#fff}.work-index a[aria-current=true]>span{color:#bbb}.closing-section{background:#e9e9e5;color:#111}.closing-top,.closing-bottom>p,.closing-bottom>.mono{color:#6a6a64}.closing-button{border-color:#aaa}.closing-arrow{border-color:#999}.closing-button:hover .closing-arrow{background:#111;color:#fff}.engagement-word,.programme-choice[aria-pressed=true],.programme-choice:hover,.programme-choice[aria-pressed=true] .programme-number,.programme-choice[aria-pressed=true] .programme-arrow,.capability-list details[open] summary h3,.capability-list details[open] .cap-arrow{color:#f4f4f2}.programme-choice[aria-pressed=true]{border-top-color:#f4f4f2}.header-cta:hover,.hero-watch:hover .play-disc,.pill-link:hover,.engagement-actions>button:hover{background:#d8d8d3;color:#111}.inline-link:hover,.market-link:hover{color:#b83a2f}.process-output{border-color:#8a8a83}
@media(max-width:760px){.aboutus-portfolio{padding-top:42px}.client-kicker{font-size:.75rem;gap:20px}.client-kicker>span:last-child{max-width:155px;text-align:right}.client-title-row{display:block;padding:27px 0 28px}.client-title-row :is(h1,h3){font-size:clamp(73px,19vw,125px)}.client-title-row>p{font-size:28px;margin-top:23px;padding:0;line-height:1.25}.client-cover>img{aspect-ratio:1.25;object-position:51% center}.client-cover figcaption{display:block;padding:15px 0}.client-cover figcaption>span{display:block;font-size:.75rem}.client-cover figcaption>span+span{margin-top:7px}.client-record{padding:22px 0;margin:0;gap:20px}.client-story{grid-template-columns:1fr;gap:32px;padding:32px 0}.client-story h4{font-size:clamp(29px,7.1vw,43px);margin-top:19px}.client-story-copy>p{margin-top:21px}.client-revenue{margin-top:18px}.client-revenue strong{font-size:44px}.client-revenue>span{margin-top:14px;max-width:none}.client-results ul{margin-top:20px}.case-file>summary{padding:19px 0;font-size:1rem}.case-file-body{padding-top:7px;padding-bottom:26px}.operations-outcomes article+article{border-color:#ccc}.operations-outcomes h4{font-size:28px}.operations-principle{margin-top:28px}.operations-sequence>li+li{border-color:#ccc}.regional-heading{display:block;padding:36px 0 27px}.regional-heading>.mono{margin-bottom:20px}.regional-heading h4{font-size:30px}.market-notes{margin-top:20px}.market-notes ul{margin-top:0}.market-card{padding-top:27px;padding-bottom:32px}}

/* Three projects, quieter typography, fewer competing visual devices. */
.work-index{padding:0 var(--pad)}.work-index a{flex:initial;min-width:165px;padding:19px 25px}.work-index a:after{display:none}.work-index a[aria-current=true]{background:none;color:#111;box-shadow:inset 0 -2px #111}.work-index a[aria-current=true]>span{color:#777}.work-index a:hover{background:none;color:#8a3c33}.hero-watch .play-disc{background:transparent;color:#fff;border:1px solid #ffffff99;width:74px;height:74px;font-size:1.8rem}.hero-watch:hover .play-disc{background:white;transform:none}.tile-play{width:72px;height:72px;font-size:1.7rem;backdrop-filter:none}.tile-watch{font-size:.75rem}.film-hero-foot>p{font-size:clamp(32px,3.4vw,55px);max-width:680px}.delivery-strip{padding-top:24px;padding-bottom:29px}.title-row h2{font-size:clamp(48px,6.8vw,100px)}.work-section{padding-top:65px}.voco-details .case-title h3{font-size:clamp(29px,3.4vw,49px)}.voco-case-grid h4{font-size:clamp(25px,2.05vw,32px)}.market-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 45px}.market-card{display:flex;flex-direction:column;align-items:stretch;gap:28px;padding:35px 0 42px}.market-card:first-child{grid-column:1/-1;display:grid;grid-template-columns:1.25fr 1fr;align-items:center;gap:6vw}.market-art{padding:22px;background:#ecece8}.market-gcc .market-art{background:#e7e7e3}.market-jp .market-art{background:#e7e7e3}.market-card:not(:first-child) .aboutus-mark{font-size:68px;margin:18px 0 22px;letter-spacing:-.065em}.market-card:not(:first-child) .aboutus-mark small{font-size:.75rem;margin-top:13px}.market-card:not(:first-child) .market-art-top{margin-bottom:20px}.market-card:not(:first-child) .market-system{padding-top:19px}.market-card:not(:first-child) .market-art-bottom{margin-top:21px}.market-card:not(:first-child) .market-copy h4{font-size:clamp(30px,2.7vw,43px)}.market-copy>p{margin-top:21px}.market-gcc .aboutus-mark>span{color:#b83a2f}.case-pipeline{margin-top:20px}.case-log{border-color:#b8b8b3;color:#707069}.market-link{margin-top:auto;padding-top:24px}.market-copy{display:flex;flex-direction:column}.market-notes{margin-bottom:0}.client-cover>img{transition:filter 1s var(--ease)}.signature-heading h2{font-size:clamp(70px,9vw,145px)}.signature-heading>p{max-width:270px}.closing-button>span:first-child{font-size:clamp(58px,8.2vw,130px)}.closing-arrow{width:clamp(85px,12vw,180px);height:clamp(85px,12vw,180px);font-size:clamp(50px,7vw,105px);border-radius:0;border:0}.closing-button:hover .closing-arrow{background:none;color:#111;transform:translate(8px,-8px)}.brief-primary{background:#171717}.brief-options input{accent-color:#111}.brief-options label:has(input:checked){border-color:#222;background:#e5e5e0;color:#111}.brief-options label:has(input:focus-visible){outline:2px solid #555;outline-offset:3px}.closing-bottom{margin-top:24px}.engagement-word{font-size:clamp(35px,4vw,61px);color:#d7d7d0}.engagement-body h3{font-size:clamp(25px,2vw,32px)}.engagement-body>p{font-size:1rem}.engagement-body dl{margin-top:24px}.engagement-heading{gap:65px}.process-section{padding-top:65px;padding-bottom:60px}.section-label{letter-spacing:.04em}.market-notes summary:focus-visible,.case-file>summary:focus-visible{outline:2px solid #555;outline-offset:4px}
@media(min-width:761px){.programme-choice[aria-pressed=true] .programme-arrow{transform:none}.programme-choice[aria-pressed=true] .programme-number{color:#f1f1ec}.client-cover{margin:0 calc(-.5 * var(--pad))}.client-cover figcaption{margin:0 calc(.5 * var(--pad))}.client-title-row :is(h1,h3){padding-right:25px}}
@media(max-width:760px){.work-index{padding:0 10px}.work-index a{min-width:105px;flex:1;padding:17px 14px;gap:14px}.work-section{padding-top:41px}.title-row h2{font-size:clamp(44px,10vw,65px)}.market-grid{display:block}.market-card,.market-card:first-child{display:flex;flex-direction:column;gap:27px;padding:28px 0 32px}.market-card:not(:first-child) .market-copy h4{font-size:32px}.market-card:not(:first-child) .aboutus-mark{font-size:65px}.hero-watch .play-disc{height:60px;width:60px;font-size:1.6rem}.tile-play{height:62px;width:62px;font-size:1.55rem}.film-hero-foot>p{font-size:35px}.voco-details .case-title h3{font-size:32px}.signature-heading h2{font-size:clamp(65px,17vw,100px)}.closing-button>span:first-child{font-size:clamp(42px,10.5vw,70px)}.closing-arrow{height:60px;width:60px;font-size:45px}.engagement-word{font-size:41px}.engagement-body h3{font-size:30px}.process-section{padding-top:45px;padding-bottom:40px}.programme-choice[aria-pressed=true]{box-shadow:inset 0 2px #eee}.client-results .mono{display:block}.operations-outcomes h4{line-height:1.25}.closing-button:hover .closing-arrow{transform:none}}
